Things Are Disappearing Because Millennials Just Don’t Want To Pay For Them Anymore
Fabric Softener Is Optional
Between 2007 and 2015, the fabric softener market saw an alarming 15% drop in sales. A recent report from The Wall Street Journal suggests that younger users are skipping on fabric softeners and just sticking with washing fluids and detergents.
This suggests that millennials don’t feel the need to use a fabrics softener given the technological advances in automatic washers and the increased fabric quality of modern clothing. Regardless, marketers and company executives are now scrambling to find new ways to connect with this demographic to help save the floundering fabric softener industry.
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