Things Are Disappearing Because Millennials Just Don’t Want To Pay For Them Anymore
Trading Mayonnaise for Identity Condiments
With the rise in popularity of identity condiments, mayonnaise does not reign supreme in the American food market and restaurants anymore. This is why the use of the goopy emulsion in fast food, or indeed the fine-dining sector is steadily on the decline.
According to a Hingston study, millennials have pretty strong opinions about mayonnaise. They are seemingly put off by its jiggly structure, which is akin to bodily fluid, while its plain-jane pale color could be perceived as boring. This is why, between 2012 and 2018, mayonnaise sales in the States fell by some 6.7%, according to a report by Euromonitor.
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