Things Are Disappearing Because Millennials Just Don’t Want To Pay For Them Anymore
Diamonds Aren’t Forever
The diamond industry has spent decades and millions of dollars building a market around rare gems and stones, linking them to festive occasions like marriages, engagements, Christmas presents, and anniversaries. They might want you to believe that these sparkling metals are a girl’s best friend, but the newer crowd is not taking the bait.
According to findings, millennials’ priorities very much differ from traditional beliefs, and buying an expensive, glorified rock for their significant other to celebrate a joyous occasion is seemingly the last thing on their minds. Instead, they are more focused on saving up for or splurging on things like their own homes.
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