Fresh Fries Every Time! 35 McDonald’s Hacks That’ll Change The Way You Order Forever
Beware Of The Decoy
Like many companies, McDonald’s rely on a nifty marketing trick called the decoy effect or the attraction effect. As university professor Gary Mortimer explained in a piece for The Conversation, it happens when a company introduces a product that appears to be the middle ground between the cheaper option and the more expensive one.
Decoys are typically used to drive customers to pick one option (usually the more profitable one) over the other. That said, it’s best to be aware of this trick the next time you’re lining up to order at McDonald’s. Hey, maybe it’s better if you don’t upgrade your fries and drinks after all.
You must be logged in to post a comment Login