Giddy Up, Partner! Rare Snapshots of Roy Rogers’ Cowboy Chronicles!
The Savvy Cowboy Businessman
Roy wasn’t just a star in entertainment; he was a shrewd businessman too. Understanding his value, he ensured his 1940 contract included rights to his name, likeness, and voice. This strategic move had huge financial benefits.
Roy capitalized on his image through a wide range of merchandise, including toys, comics, and action figures. By retaining these rights, he pocketed the profits from his branded products. This savvy decision not only boosted his wealth but also cemented his iconic status in American pop culture.
You must be logged in to post a comment Login