Ridiculously Bold Vintage Car Ads That Seem Out Of This World
Isuzu’s Short-Lived Partnership With Lotus In The 1980s
The ad brings back memories of when Isuzu and Lotus were once bedfellows. In the late 1980s, Isuzu banked on their partnership with Lotus to spruce up their cars.
The 1988 Isuzu Impulse, designed by Giorgetto Giugiaro, boasted a Lotus-tuned suspension system. Joe Isuzu, the company’s pitchman, wasted no time promoting this feature, which added some zing to the car’s otherwise lackluster performance. It was a short-lived glory, though.
Next: BMW’s savage ad of the 90s throws subtle shade at Mercedes-Benz’s luxury approach.
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