Ridiculously Bold Vintage Car Ads That Seem Out Of This World
Buick’s Ad Campaign Failing to Connect with Women
Buick’s ad campaign was a textbook example of how not to market to women. It seemed to imply that women were only capable of tasks like grocery shopping and could only do so in the comfort of a Buick. It wasn’t exactly a great look for the brand.
According to research, over 90 percent of women feel that advertisers don’t understand them, and campaigns like this only reinforce that feeling.
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