Ridiculously Bold Vintage Car Ads That Seem Out Of This World
The Story Of Volkswagen’s Beetle And Cabriolet
Volkswagen’s ad featuring the father-son relationship between the Beetle and the Cabriolet is a masterpiece. The Beetle being the father and the Cabriolet being the son is clever.
It was an even greater move considering over 300,000 units were sold in the United States alone during Cabriolet’s production run. The word ‘ASAP’ standing for ‘as sun as possible’ is the cherry on top. It was quite the marketing strategy at the time.
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