Rule-Breaker Journal: When People Broke the Rules in the Craziest Ways!

When the Half-Liter Drinks Are the Real Catch

Like most small businesses, retail stores have to concoct inventive ways to attract customers. As more customers mean more sales and profits. That’s what makes sales and specials so appealing. People get to pay less for more.

One might think the store behind this poster may have made a mistake in setting the prices. But they’d be wrong. More people would be attracted to the $3 price tag and buy more drinks.

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