Gift baskets from Duchess Meghan’s lifestyle brand As Ever are making a splash in Montecito, and only the inner circle got a taste. The launch sold out in under an hour, but before the frenzy, Meghan made sure her celebrity friends were stocked with some very special treats.

These aren’t your average goodie bags. We are talking handpicked, ultra-curated, home-style baskets packed with high-end comfort. Raspberry jam, floral shortbread cookie mix, fancy crepe batter, and her personal tea blend. Every detail feels like Meghan in product form. And her chosen few couldn’t wait to show them off.

Kris Jenner and Zoe Saldaña Show Off Their Treats

Kris Jenner, the Kar-Jenner queen herself, proudly posted her As Ever basket on Instagram. The flower-sprinkled shortbread mix? She is all in. The excitement jumps off her photo as she gushes over how eager she is to try it all. Clearly, Meghan didn’t just deliver a basket. She delivered an experience.

Saldana / IG / Zoe Saldaña, who is busy making waves with “Emilia Pérez,” also showed off her As Ever treats. She called the basket “beautiful and yummy” and tagged Meghan’s brand with a little nod of pride.

For someone juggling premieres and projects, a moment of homemade luxury goes a long way.

Anine Bing’s Crepes Beat Paris

It is not just the usual Hollywood crowd. Montecito locals like fashion designer Anine Bing got their hands on the goods, too. She went the extra mile and actually whipped up some crepes using Meghan’s recipe. Her son, Benjamin, said they were better than the ones in Paris.

Bing also shared that Meghan’s mix was easy to use and packed with flavor. No wonder people rushed to buy it. She didn’t just gift a product. She handed out a lifestyle. One that screams cozy, polished, and a little bit Parisian, just like her.

Meghan’s Inner Circle Gets the Royal Treatment

Another insider who received one of Meghan’s gift baskets is Tracy James Robbins, Meghan’s longtime friend and designer. Robbins kept it low-key but still showed off the basket on Instagram Stories. It is clear this launch was a soft yet powerful flex: intimate and personal but designed to make a statement.

Let’s not forget Chrissy Teigen. Always quick with a candid post, she flaunted her basket with the kind of casual glam only she could pull off. Meghan knows who she is sending these to. Every name on that list boosts the brand’s image without even trying.

Jenner / IG / Duchess Meghan’s close friends Kris Jenner and Mindy Kaling were the first celebs to receive the luxe gift baskets.

Mindy Kaling and the Netflix Connection

Mindy Kaling also made the cut. She is a close friend and even showed up on Meghan’s Netflix cooking show, “With Love, Meghan.” It is no surprise she got a basket – and no surprise she shared it. Meghan clearly curated her recipient list with care.

These gift baskets are more than just freebies. They are part of a brand strategy that is both soft-launch and social-proof all in one. By giving these high-end, beautifully presented baskets to the right people, Meghan turned her friends into her marketers. And it worked.

From a business angle, the strategy is gold. Limited release, massive demand, celebrity word-of-mouth. She is positioning As Ever as aspirational but warm, luxe but grounded. And those gift baskets are the golden ticket.

Sven Kramer

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