The newest ad from Five Star Chicken is making the internet lose its mind. Called “Death of a Salesman,” it is not your typical commercial. It is a four-minute mockumentary that takes Thai humor and marketing to another level. The story follows a street vendor who is so over-the-top that he could sell you a pillow like it is the holy grail.
This ad isn’t just about laughs, though. It is laser-focused on one message: “If it is truly five-star, it has gotta be Five Star Chicken.” Every exaggerated scene proves that not everything deserves a five-star rating, but their chicken does.
Watch the funny ad here!
Let’s break down why this ad works. First, the humor. The lead character is a walking sales tornado, pitching everything from old chairs to perfume with a passion that borders on unhinged. It pokes fun at Thailand’s obsession with online ratings, a theme most people relate to. That’s what gives it bite.
Netizens Love It!
In less than three weeks, it pulled in 48 million views. People can’t get enough. The catchphrase “I want five stars!” took off on social media like wildfire.
The real power? No discounts, no cheap stunts. Just a great idea done right. That is rare in advertising today. If anything, it is proof that when brands trust smart storytelling, people notice.
Branding Asia / IG / The style is pure mockumentary. Deadpan lines, awkward zoom-ins, and that "too serious for its own good" tone make every second funnier than the last.
The team behind this? Top shelf. BBDO Bangkok led the charge, with Chief Creative Officer Thasorn Boonyanate and Group Creative Director Warunyoo Sorasetsakoon calling the shots. They brought in Teerapol Suneta from Suneta House, a director known for turning branded content into comedy gold. The attention to detail shows, but the vibe stays loose. It feels real, even when it is absurd.
It is essential to note here that most ads these days chase attention with flash and noise. Five Star Chicken did the opposite. They focused on cultural truth and sharp writing. There were no celebrities, no product overload, and just one unforgettable salesman trying to make you believe a chair is better than your dreams.
Branding Asia / IG / Over 50 people worked on this campaign. Every scene, every line, every awkward pause was carefully crafted to hit just right.
That choice paid off. The ad became a shared joke across Thailand, then across borders. It is easy to laugh, but even easier to remember the brand. That is insanely rare.
Two big things made this campaign a hit. First, cultural relevance. Thailand’s love for five-star ratings runs deep. People rate everything, from soup to soap. This ad flipped that on its head and made everyone laugh in recognition.
Second, the execution was tight. The mockumentary format made it feel like a short film, not a commercial. You do not watch it because you are interested in chicken. Rather, you watch it because it is good, and then you want the chicken. That is the essence of the ad, and it has delivered the absolute best.
